Waitrose to remove English flag from cheese made in Kernow and replace it with Piran of Kernow

Following a campaign supported by many Cornish patriots, Waitrose have changed their policy and will be removing the Flag of St George of England from chesse they sell which has been made in Cornwall to be replaced by our much loved and unsullied flag of St Piran.

Waitrose initially said that “the use of national flags was introduced to help our customers to quickly identify UK produced cheese” and that the use of a national rather than a regional flag was more easily recognised by their customers.

Scores of emails and twitters were aimed at Waitrose who have now changed their policy.

Waitrose have now said,  “Following the feedback from our customers, we're going to change the St George flag to a St Piran on the two Cornish Yarg lines, we are hoping this will be completed within the next month." 

Representatives of Cornish cheese producers, including Lynher Dairies, are said to have been delighted at the news.

Kernow Matters is more than pleased that a change has been made and have always recognised that 'Brand Kernow' was important whilst thanking Waitrose Store for this change of policy. Similar campaigns have proven successful with other retail chains.

We also thank those Cornish patriots who have co ordinated this latest campaign and bid them 'Mur ras ha keslowena' ! (Many thanks and congratulations!)

Kernow bys vyken!