Ireland experiences tourism boom

Tourism Ireland have reported that Ireland’s tourism sector enjoyed a record year in 2016. Latest estimates show that 10.5 million people will have visited Ireland by the end of 2016, an increase of 11% on 2015. It takes annual tourism-related revenues to a total of €5.4 billion. Projections suggest the figure is likely to increase further in 2017. Tourism Ireland has stated its intention to target audiences in North America and mainland Europe with marketing campaigns next year.